I have been to many game events over the past few years and often found myself being walked through a presentation by a developer and inevitably at the end of the presentation there is a slide that shows what resources that the developer needs to finish the game. …


Well the truth of this answer is that you don’t. All platforms offer easy to use self-service release options for developers that allow you to release your game into the same stores as major publishers.

Q: So why would you sign a publishing deal?

A: Simple, scale.

A publisher specializes…


What is the difference between a game developer and a publisher? Well first indulge me a short story. In what seems like another life, I had a friend and they had a parent who used to go to work each day to the Postmaster General's Office. The Postmaster General’s office…


I get it! Communication needs to be short and to the point. Documenting goals and plans is no longer necessary in this fast paced world we live in. I have heard this many times.

Though there is some merit in being to the point, I can’t help but see a…


Game development is an extremely difficult pursuit. There are so many more aspects to the process than found in any of other entertain mediums. In film you take a shot or a frame. In games you develop entire worlds with three sixty-degree environments. In film you have linear plot lines…


Scotland Forever! 1881 oil painting by Lady Butler

We’ve all heard of Waterloo. A battle where Napoleon stood against two armies. The British led by Wellington and the Prussians, led by Blucher. History teaches us that this battle changed the course of European history and delivered a hundred years or relative peace and quiet on the continent. What…


By Original artist: Joseph Ferdinand Keppler (1838–1894)Restoration: Adam Cuerden — https://www.loc.gov/pictures/item/2011661385/ by way of http://adamcuerden.deviantart.com/gallery/#/d5onmxh, Public Domain, https://commons.wikimedia.org/w/index.php?curid=23322831

The first reactions I had to my early published articles were — “you can’t put content on block chain, the files are too large and the technology to slow”.

Putting content on the blockchain is not the technique that I propose. What you would need to capture on the blockchain…


Great band *sleepmakeswaves, from Sydney, Australia - randomly picked to be the illustration of this article.

So how does a decentralised distribution ecosystem work?, what does it look like? and is it possible.

All entertainment types are somewhat different so let’s start with music as the first type to tackle. The music industry was the first to really get disrupted. No, let’s say blown up, by…


I want to start a conversation about Decentralised distribution.

Over the past twelve months there has been an accelerated drift towards decentralised distribution of content.

Traditionally content has been sold in what could be described as digital versions of real-world department stores. E-commerce platforms where you would find content from…


In this blog, I wanted to provide an overview of the current landscape of options available to acquire new users for new games — or even crafting campaigns for a second cycle.

I will talk about engagement, acquisition and conversion. Each is a very different metric, but simply put —…

Scott Millard

The Black Hand Files — The Business of Games

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